Something New

We're a new kind of bridal company and we believe gown shopping should be fun, easy, and affordable.

Follow along for our musings, interests, and stories. Let's re-think bridal!

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Just for through an intense bit of writing for the somethingnew blog! Mexican style hot #chocolate to celebrate ❤️💙
A sneak peek at our aria #gown. Mermaid silhouette with dramatic floral lacing, it’s no wonder we put it at the front of our collection!
#Adorable mantelpiece we saw. Our hosts had this in between their #photos!
Going to do something a little different with our #instagram. #follow us as we give you some #real #insights into the #bridal industry including what the #dress making process is like. We can’t promise it’ll be super #glamorous, but we #love #quality #handmade products and explaining how it works. To us, the process is just as #beautiful as the end result 💘💙
Won’t lie, really enjoying how the #dtla #artsdistrict is starting to shape up. #hipsters and all :)
This is how #shopping in the #dtla arts district feels like sometimes.
Each day, we’ll be releasing a sketch of each one of the lovely gowns in our collection along with their story. 
This week? Our Aria gown:
Aria is the term for a long accompanied song for a solo voice, typically one in an opera; a melody. Double meaning as “lioness”, this dress has bold styling cues that carry smoothly throughout the gown.
The cross-pleated bodice is met at the waist by a crystal-encrusted belt and the gown is finished dramatically with a skirt using English netting over lace.
With its modern drop waist silhouette and use of classic styling, the Aria gown is dramatic and striking. Perfect for brides who feel natural in the warm glow of the spotlight.

Wedding Table  Weddbook ? Wedding Table  Source:

Love the purple hues!

Dress Shopping 101 - Finding Your Style

First thing’s first, what’s your look and feel? 

  • A-line or ball gowns provide the classic, more traditional look
  • Mermaids or trumpet gowns are dramatically flared and have a modern feel
  • Empire and sheath silhouettes for vintage-inspired or simple ceremonies

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We’re huge fans of JLM Couture too and the Lazaro collection. This whole photo shoot: the concept, the mood, the lighting, so amazing! That gown silhouette is absolutely gorgeous. Very dramatic :).